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smart launches new Online Social Community Website for enthusiasts and fans
London, 11 August 2009
smart is delighted to announce the launch of a new social community: destinationsmart.co.uk.
This exciting new Website gives smart owners, enthusiasts and fans the opportunity to register and interact with each other in a dedicated, smart-branded online space.
Registration on destinationsmart is free, and members can create a profile, upload videos and images, participate on forums, join groups and events and communicate with each other. Interesting news features on relevant topics such as eco-driving can be shared using social bookmarking tools, and members can interact directly with smart through the ‘Ask an Expert’ function.
The site has been developed as a collaborative project by social media specialist Martech Social and online marketing agency Digital Annexe, Martech’s M.Social platform provides the basis for the site, creative and news is generated by Digital Annexe, with the agency providing a regular supply of fresh, compelling content.
Martine Edgell, CRM Specialist, Mercedes-Benz UK, said: “smart enjoys talking to people who love smart vehicles and destinationsmart is designed to appeal to smart fans across the globe. Recent research has shown that our customers like discussing the brand, regularly use the Internet for research and are very active online – particularly using social media.”
To become a member, simply visit destinationsmart.co.uk and register your details.
The smart range is available through the Mercedes-Benz retail network. For more information about smart log onto smart uk
For further information please contact: -
smart press office
Debbie Hull
01908 301330
Debbie.Hull@daimler.com
www.destinationsmart.co.uk
www.thesmart.co.uk
www.thetruthaboutsmart.co.uk
Martech:
Simon Larcey
+44 (0)20 8746 4624
slarcey@martechsocial.com
http://martechsocial.com
Digital Annexe:
Amelia Bate
+44 (0)20 8441 6786
amelia@digitalannexe.co.uk
www.digitalannexe.co.uk
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