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Why Blogging is Good For Your Business


Blogging for Business by London Digital PRBlogging is a wonderful business tool – if you are not doing it it’s never too late to start!

Three blog sites which are most commonly used are Blogger, Wordpress and Typepad but there are many more options for blogging such as forum sites with blog functions, Posterous, Live Journal and many more. Blogger and Typepad are very simple to set up. Blogger is Googles blogging tool and has many widgets and applications though is not as versatile as Wordpress, which many businesses are using as a fully functional website and not just for blogging. All of these blogs allow content sharing via social media. If you have a website and you are tech savvy I suggest adding a Wordpress blog to your website. You can then input content directly onto what looks like another page on your site, which can be very useful. It’s especially valuable with e-commerce sites which do not necessarily have a lot of content elsewhere.

Google has recently fundamentally changed the way search engines work and key word searches have become much more localised. There is such a vast amount of information on the net that getting your site to stand out is a totally different task to that of even six month ago.

Keyword rich content has become the way forward. Using streamlined, well written informative and keyword rich content is a great way to get your business noticed online and search engines are still ranking pages for good content. Your content may be picked up because of a long tail keyword strings as well as short phrases. These are terms which are used not as often as the main search terms but are driving traffic. With the huge amount of information online, this has become even more important. Do some research into what keywords matter for your subject before you start writing.

Business blogging is just one online marketing strategy but the reason it works is because you are topic focussed. Use your blog as a way to offer valuable information and discussion about your business or organisation which will capture search engine traffic.

Don’t be too ‘salesey’  on your blog – write content that readers will find useful and valuable and want to share, but use it to link back to your main website.

Blog content should use keyword rich content to capture traffic which then leads people to your website. If you are worried about creating content, then do it when you are not under pressure to have to. Have a few document folders where you save finished articles, ideas you are working on and great titles. That way you will always have work in progress.

It’s OK to mix press releases, articles, product launches and information but make sure you tell your readers you are announcing a new product and don’t make the content a huge sales pitch because it is likely to be off putting for your readers.

Keep it business like but personal – we are all used to networking and speaking about ourselves at business meetings. A blog needs to contain the sort of material you would be happy to discuss at face to face meetings. If you have a passion for politics or something not business related, keep it separate and blog about this elsewhere.

Use articles of about three hundred to five hundred words and break it up into paragraphs. Longer is fine of you feel that the reader will positively benefit from what you are writing. Add an image for interest and tag the image with a relevant key word string.

Give no more than three of four tips at a time because if you do, then the likelihood is your keywords will not do as well.

Use analytics to measure your traffic and see which pages or posts have had the most hits. If you can see that some posts are getting better traffic than others or you are getting none at all, then you need to change the way you are writing.

Don’t expect instant success – like everything internet marketing related it takes time.Link your blog to your other social media sites, so that it becomes a hub of your online social activity.

There is also no shame in monetising your blog and if it has a great flow of traffic by adding Adsense or affiliate gadgets which can bring in revenue. Be aware though that there is no choice about which Adsense ads end up on your site and Google will pick keywords which match your site – so you could even end up advertising a competitor!

Offer good quality free information and remember that people buy from people they like. It’s OK to make your posts heartfelt and leave the serious business for your website.

Blogging makes us all into authors so enjoy it and your readers will feel it. Here’s to your business blogging success.

For more information on how London Digital PR can help your business email info@londondigitalpr.com today.

 

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