London Digital PR

Digital PR

Latest News

Social Media Inspires Artist Joanna Gilbert for her Touring Exhibition


An artist is using the phenomena of social media as the inspiration for her latest exhibition.

Joanna Gilbert is exploring our growing use of social media – on sites such as Twitter and Facebook  – and how we bare our innermost thoughts to friends and colleagues with Windmills of My Mind, which begins touring this September.

Indian-born Joanna, who describes herself as “very much the modern working mother”, said she was fascinated by how much time adults spent immersed in one another’s thoughts and wanted to probe the trend deeper.

A specialist in pop art portraits and modern abstracts, she uses digital technology to create hand-painted works of art at her studios in London.

The collection of pieces – including NObama, about the American President’s first year in office; Painting Peace, done to remind us that everyday there are soldiers praying for peace in Israel; and Stay at Home Mum, illustrating the pressure on women to “have it all” and still look glamorous  - are akin to status updates on Facebook and Twitter, but in tangible art form, she says.

Each canvas takes between ten and 15 hours to paint and is worked from digitally-enhanced photography.

“Art is an expression of inner self,” says Gilbert said.

“I’m trying to reflect the diversity of ours lives now, in this generation, by building a collection that will reflect what we think about what is happening now.

“My exhibition tells the story of a happily married mum of two. Perhaps it doesn’t sound particularly interesting, but isn’t that point? Through social media and blogs, we have all become obsessed with the minutiae of daily life.

“Think of it as a real life tangible blog, with each painting telling the viewer about a snapshot of a mind. It is status updates in art.

“My paintings are like blog entries – a snapshot of a moment or a day.”

Joanna, who has been commissioned by companies such as House of Fraser, Marks & Spencer, Sports Direct and B&Q as well as by private collectors, draws inspiration from pop artists Andy Warhol, Roy Lichtenstein and Allison Lefcort, as well as younger artists such as Kris Hardy.

After attaining a BA (Hons) degree in retail marketing at Manchester Metropolitan University in 2000, she furthered her qualifications by studying graphic design and photography.

She began painting in 2005 and started to experiment with mixed media on canvas, using metallics, gold leaf and other media to create 3D pieces of art.

In 2007, Joanna started to produce portraits.

“There are always going to be fine artists who can create paintings like they are photographs,” she says. “I like to turn photographs into paintings and add a little pop!”

Gilbert’s friend and patron, Michael Maslen, said: “I have watched Joanna go from strength to strength over the last year and really become an artist with great creative presence and one to look out for. This exhibition will give people the chance to see her talent up close.”


ENDS

For further information, interview requests or image requests please contact:
Monique Lester
London Digital PR
Tel: 07958411653
Email: info@londondigitalpr.com

Notes to editor:
•    To find out more about Joanna please visit http://www.joannagilbert.com/.
•    Please note locations for the tour are yet to be confirmed.

Bookmark and Share
© 2009 London Digital PR Ltd - Designed by The Creative Clinic